A well curated group of experts
B&A has more than 20 experts of 7 nationalities, totalling more than 400 years of accumulated experience in senior management positions in the tourism industries. Top managers of tourism companies, directors of important DMCs, leading academics, specialised architects, marketing and strategy experts, investment advisors, travel tech specialists, etc.
This group of experts is led and coordinated by Eulogio Bordas Rubies founder and executive president of THR Tourism Industry Advisors for 40 years.
Leadership of the company
Eulogio Bordas
President of Bordas y Asociados from 2022 – Founder and Executive President of THR (1985-2022)
In his 40 years as founder and executive chairman of THR, he has led more than 300 relevant projects in the areas of tourism planning, management and marketing in more than 75 countries: Spain (Catalonia, Costa del Sol, Canary Islands, Balearic Islands, etc.), Croatia, Greece, Cyprus, France, Mexico, Morocco, Kenya, Oman, China, Argentina, Bahamas, Colombia, etc.
Engagements
- 57 national and regional tourism development strategies.
- 35 national and regional marketing plans.
- 110 engagements with tourism companies and inverstors.
Languages: 
Specialisation areas:
- Tourism advisory and consultancy.
- Strategic and operational destination marketing and branding.
- Design and development of tourism strategies.
- Tourist destinations management .
Eulogio Bordas’ expertise in strategic planning, destination development and marketing has been instrumental in advancing the tourism sector worldwide. This has established him as a leading figure in international tourism consultancy