In a world that is constantly evolving, tourism companies and destinations face challenges and opportunities that require strategic and innovative responses. At Bordas & Asociados, our mission is to help them build superior and sustainable success through highly specialised services in advisory, consulting, business intelligence and executive education of excellence.
We provide our clients with one of the most robust systems of knowledge and experience in the global tourism sector, developed over 40 years and backed by more than 500 interventions in 75 countries.
This vast experience provides us with a deep understanding of industry dynamics. In combination with excellent technologies and analysis tools, this allows us to offer strategic and operational solutions that truly make a difference in a business where excellence, innovation and technology are crucial.
- The value we bring to our customers
Our customers
Investors, senior business executives and destination managers who want to improve their competitiveness, lead their market and grow sustainably.
The significant value we bring to them
We help our clients to design solid investment plans, develop effective competitive strategies, grow successfully and improve the value chain of their business or tourism destination, in an imaginative and sensible way.
- How do we add value?
We add value through highly specialised strategic advisory services, operational consulting, business intelligence and disseminating knowledge and ideas. Our unique approach combines experience, knowledge, and proven methodologies to generate sustainable and tangible value in each project.
Our menu of services
| Type of service | Value we bring | Our Advantage |
| Strategic consulting | We design competitive strategies and medium and long-term investment plans. | Unmatched industry experience and knowledge. |
| Operational consulting | We optimize the value chain of tourism companies and destinations. | Proven methodologies and tools. |
| Business Intelligence | We provide a deep understanding of the international and national tourism environment. We turn data into strategic decisions. | Accurate and current information. Reputable sources and intelligent interpretation by a team of 20 international experts. |
| Forums and Executive Education | We guarantee academic rigour and a renewed approach to the sector | Our approach is practical, high quality and results-oriented |
- A. Strategic consulting
In the dynamic and evolving field of tourism, good strategies are paramount to ensure sustainable growth and adaptation. At Bordas & Asociados, we provide strategic guidance on key issues, acting as external members of the management team of tourism companies and destinations.
This relationship, based on trust and continuity, provides a valuable external perspective that enriches decision-making while ensuring solutions aligned with international tourism industry trends and best practices.
Our advanced methodologies, including design thinking, enable us to proactively anticipate disruptions, identify opportunities, and integrate technological innovation, consumer trends, and sustainability. Our strategies enable tourism organisations to adapt to change and to lead it, consolidating their position as leaders in a sector in constant transformation.
Our strategic advice addresses high-impact issues, such as:
- Growth strategies
- Design of high-performance business models
- Advanced marketing for tourism destinations and companies.
- Leadership, governance and organizational development.
Examples of consultancy services in which our partners have been involved
| Business strategies | Destination management |
| Permanent advisory for the growth and diversification of hotel groups. | Advice on the development of the management of Short Term Rentals. |
| International development plans for hotel groups | Plans and programs for the repositioning of tourist destinations |
| Ultra-sustainable mixed-use luxury resort strategies. | Strategy for the development of the cruise business and attraction of luxury tourism |
| Development of new products and business models for expanding hotel brands. | Investment attraction strategy for tourist destinations |
B. Operational consulting
Competitiveness is the result of the ability to offer more value than rivals for the same effort, and this depends to a large extent on the structure of the business model and the efficiency of value chain management.
Our consulting services are oriented to improve the performance of the business model and the value chain of both companies and tourist destinations. The goal is to increase profitability and prosperity. Each intervention is tailor-made, using proven tools and methodologies to guarantee tangible and sustainable results
Examples of intervention areas:
- Business model improvement.
- Clienting, value propositions, key innovative activities and resources
- Advanced and high-impact marketing.
- Articulation and promotion of marketplaces.
- Improving governance systems in companies and destinations
- Definition of public policies.
Examples of consultancy services in which our partners have been involved
| Business Consulting | Destination Consulting |
| Optimisation of operating processes in theme parks | Master plans for tourism development in provinces and municipalities |
| Updating of the system of marks and seals of tourism enterprises | Master Plans for 4th and 5th generation tourist resorts, and their commercial and financial feasibility studies. |
| Designing ultra-sustainable and innovative mixed-use luxury resorts | Investment attraction program in a mature tourist destination. |
| Reconfiguration of the branding system of a large tour operator. | Redesign of the marketing strategies and models of a major tourist destination. |
| Development of new products and business models for an expanding hotel group. | Digitalisation for destination tourism offices. |
C. Business Intelligence
Achieving and sustaining success requires a good understanding of market trends and industry developments to design proactive and defensive strategies.
To this end, Bordas & Asociados offers a robust system for the collection, analysis and presentation of relevant data and information to understand what is happening in the different markets and industries that make up the tourism sector (global and national) and transform this data into actionable knowledge that guides the strategic decisions of companies and destinations to respond to opportunities and challenges.
The system encompasses a comprehensive analysis of market trends and tourist behaviour, in addition to competitive analysis, scenario forecasting and the projected volume of future demand for Spain and its Autonomous Communities. All of this is based on state-of-the-art econometric models supported by predictive models using the latest technologies based on artificial intelligence.
This service provides insights into a range of topics, including:
- What are the growth trends in different types of tourism worldwide?
- What returns are being obtained?
- How are demand and the consumer evolving?
- It will also provide insights into the number of tourists expected to visit Spain next year, as well as their geographical origins.
- How will they be distributed by Autonomous Communities? AA?
- What are the trends in transportation, accommodation, distribution and experiences?
- Which 30 innovations in the tourism sector are poised to make the greatest impact in the coming year?
- What new business and investment opportunities can be identified?
- D. Forums, thematic meetings and executive education
At Bordas & Asociados, we specialise in designing and managing highly customised services to promote and facilitate the exchange of knowledge, ideas and experiences. This improves the quality of strategies and management of tourism companies and destinations.
We provide practical and customised solutions, integrating highly specialised innovative formats and a significant impact on participants. These solutions are materialized in three main products, available in face-to-face format or through interactive streaming:
Organization of forums and thematic meetings and “executive education” actions. To ensure the breadth and depth of our offerings, we collaborate with over 50 national and international experts, ensuring a comprehensive range of relevant topics are addressed.
• Organisation of Forums and Thematic Meetings
Designed to inform, debate, share ideas and expertise, and educate on critical issues that will define the future of tourism. These events are customisable, adapting to the specific priorities and needs of each client.
Examples of topics for forums and meetings
- Tourism in the 21st century: from climate crisis to opportunity
- Empowering communities, transforming destinations: the formula for success
- More than service: creating memorable experiences with innovation
- From algorithm to emotion: AI changing the rules of the game
- Breaking the chains: how to win in an oligopolistic market
- Who controls your market? Regain power and profit
- From data to emotions: how AI connects with your ideal customer
- Revolutionizing talent: new technologies at the service of your team
- Empower, motivate, lead: the future of training is here
At Bordas & Asociados we oversee the full system:
- Conceptualization
- Definition of formats: round tables, brainstorming sessions, TED-style presentations and immersive and interactive workshops.
- Selection of national and international speakers and panellists.
- Editing and documentation of the generated content.
We provide speakers, experts, panellists, moderators, etc., from both inside and outside the tourism industry, as well as reputable specialists who offer global perspectives and innovative case studies.
• Executive Education
Our “pills” programme is designed to transform the way tourism leaders face the challenges of a changing environment by providing them with innovative tools and unique strategies.
We offer dynamic and tailored educational sessions, with a duration of 1 to 6 hours, focused on key topics to develop leadership skills, decision making and business model management. These programmes are designed to improve competitiveness in the markets and better management of tourism destinations.
Examples of topics:
- How to elaborate the strategic map of a company or tourist destination?
- How to measure the customer journey in a company or destination?
- How to assess governance at a destination?
- The 7 steps to reinvent tourism marketing.
- Massive and digital HR training in a company or destination.
- The 7 myths of artificial intelligence.
- What does the tourism business really consist of?
The quality of the best business schools and universities within the reach of every company or tourist destination.
Contact:
Bordas & Asociados
Mejia Lequerica 22, Atic 1
08028 Barcelona (Spain)